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    <description>Independent Google Ads agency building accountable paid search systems across Search, Shopping, Performance Max, YouTube, conversion tracking, and measurement.</description>
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      <description>How to assess tag coverage, consent, enhanced conversions, and server-side options before treating campaign data as decision-ready.</description>
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      <description>Implementing robust negative keyword taxonomies and exact-match isolation to prevent budget bleed on irrelevant search intent.</description>
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      <description>How product-feed structure, conversion values, exclusions, and margin context can support more useful Performance Max decisions.</description>
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